I knew the trailer for this novel would have to be character-based, since there are no paranormal plot elements in the storyline. No chase scenes or explosions either. This is a novel about people, told with humor, but also made up of some touching scenes. I wanted to convey all of that, but needed to do it in the space of thirty seconds to a minute. I also knew I'd be using still photos with text in between, and wanted to get the book title on the screen a few times, without being too obnoxious about it.
So I came up with a "script" and a list of images I needed, enlisted my husband to do some photography around town, bought some stock photos, and hired my daughter, the very skilled Maria, to do the rest. She used iMovie on a borrowed Mac, since she'd taken video production in high school and was familiar with that particular program. The iMovie program comes with royalty-free music, which was a bonus.
At times I sat next to Maria while she tried different effects, fonts and colors. I tried not to micro-manage (believe me, that was hard), and she said my feedback was helpful. The script turned out to be too long, and we scrapped part of it. In the end, the clip turned out to be just over a minute in length.
The idea of a book trailer is the same as a movie trailer--it doesn't have to tell you exactly what the book's about, it just has to set the tone and make you want to see more. Fingers crossed that this trailer does just that. :-)
A Scattered Life by Karen McQuestion
Release date: Aug. 10, 2010